You can now gift paid apps to friends and family, which is handy if they cannot buy apps themselves (or you left it too late to buy them a present). Recently I gifted someone a couple of iPad apps from my iPhone, by selecting the app in the store, selecting the send icon, then selecting Gift. They receive an email with a redemption code, which automatically installs if double-clicked in the Apple mail client. Much easier than an iTunes card and they don't have to go searching for the apps. Doesn't work with free apps, only paid apps.
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